Choosing The Right Merchant Account Provider
As a business owner, you want to succeed. You undoubtedly want to increase your sales and make more money. The best way to do this is to offer your customers the ability to pay for merchandise with their credit cards. Whether you operate your business in a physical location or online-only, allowing customers the option of credit card payment is logical. You will increase sales because of the convenience of the payment options you offer. The vast majority of shoppers, online and in person, prefer to pay with their credit cards. Opening a merchant account is the way to give your customers more payment options. But it is important that you find out as much as you can about merchant accounts and merchant account providers. A merchant account is set up through a bank or an online merchant account provider for a retail or online organization in order to accept credit cards as payment from customers. A merchant account is not a bank account. The merchant account provider’s job is to place the money you earn from credit card sales into your bank account. It used to be that merchant accounts were only offered by banks and providers to retail businesses that were located in a physical location. But with online shopping gaining popularity over the past several years, merchant account providers have started providing accounts to online business owners as well. Even though most banks still do not provide online merchant accounts due to the constant concern over credit card fraud, there are an increasing amount of online merchant account providers that offer services especially to those merchants that market their products online. Because of the high number of merchant account providers out there, it is important that you research all aspects of them, what services they provide, and especially the costs they impose, so that you don’t lose precious profits. When looking into merchant accounts and providers, be aware that there are two types pf payment processing that they will offer. These are manual and real-time processing. Manual processing requires that the credit card number be delivered through a phone transaction, fax transaction, or an online order form. The order is processed manually by contacting the payment processing company (through an Internet connection) to verify the credit card number, or by using a point of sale machine to swipe the card at the time of purchase. This type of processing is more secure, less costly, and ideal for a low-volume merchant in a physical store location. Real-time processing is perfect for web-based merchants because the credit card is immediately processed at the time an order is placed. Pending verification and approval of the credit card, the customer receives notification (via e-mail) that his or her order is accepted and fund transfer is approved. This is the less secure of the two processing options. There are costs associated with opening and sustaining a merchant account. Not all of the fees are necessary, and not all merchant account providers will charge them. One type of cost is the application fee, which covers the costs of processing your application, whether you open an account or not. A number of merchant account providers will waive the fee if you decide to open an account. And some merchant account providers do not charge this fee at all. There is often an annual fee associated with a merchant account as well. Merchant account providers charge this fee simply for holding an account with them. Another common fee is the statement fee, a monthly fee that can be as much as $25 per month, and is supposedly imposed by the account providers in order to cover their own costs. Yet another fee is the discount rate, which the merchant account provider earns from each of your sales, usually between 2 and 4 percent. The fixed transaction fee, like the discount fee, is also based on each sale, but the provider takes the same amount regardless of the cost of the product purchased, usually .20-.30. Usually, buried in the fine print of your agreement with your provider is a termination fee. Because some providers require a lengthy commitment period more than 2 years, this fee applies if you cancel your account early. There are also various miscellaneous fees that are levied on your account. Often, these charges are withdrawn if a customer requests a refund, and wants the amount credited back to their card. There are many costs associated with an online merchant account, and it can cut into your profits. It is important that you evaluate different the merchant account providers you are interested in so that you save yourself money down the line. You can also use your current sales information to guesstimate the costs of your merchant account. More than likely, you will have a long relationship with your merchant account provider. Therefore, you should have the utmost trust and confidence in them. Your provider should offer various services that will give you options in making your business transactions run smoothly. They should be able to accommodate several brands of credit cards (Visa, Mastercard, Discover, American Express, etc.), in addition to providing other payment alternatives, such as PayPal. They should have a record of impeccable service and reliability. They should also be first-rate customer service providers. Any problems should be handled discreetly and quickly. Despite the seeming necessity of having a merchant account provider, it can make or break your business with its fees and service. That is why it is important to know the ins and outs of a merchant account provider, and to choose one carefully. Learn the essential information for picking the right merchant account services at <a href="http://www.merchants-account-services.com/merchant-account-provider.html">Merchant Account Provider</a>
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Accepting Credit Cards Payments For Offline Businesses
Any smart business owner knows that accepting credit cards as a payment option will dramatically increase revenues. Not only do credit cards offer customers the convenience and ease of not having to carry around cash or checks, it lends a sense of professionalism to your establishment as well. The process of applying to become a credit card merchant can be a bit confusing and frustrating, so let’s take a look at how it all works. The Credit Card Account The credit card account that you will use is called a merchant account. These accounts are different from a regular business checking account in that they are accounts that have been secured through a bank that offers credit card processing. This account enables you to process your credit card transactions through their banking establishment. This is a safe and secure process which provides both you and the buyer security and protection from the beginning of the transaction right through to the end. Since most of the merchant accounts are offered by a third party vendor, you are not obligated to use any specific bank or institution. You are free to choose the one that offers the options that will work best for you and your company. What you do need to pay attention to are the fees. These fees will come in three different forms. First, the initial setup fee (pretty self-explanatory), moving on to the percentage fee (the provider will take a percentage of each transaction based on amount of sale), and then ending with the monthly service fee. Read the fine print of any contract before signing it. Pay attention to all three fee categories, not just one. Also, look for contract obligations. Some providers will offer you great deals but will want you to sign on with them for a long period of time. You need to be aware of what, if any, penalties will be charged for getting out of the contract if things don’t work out. How Do I Actually Get Paid Obviously, this is pretty important. If a customer has used a credit card, no money has actually changed hands. Since more and more customers are now using credit cards, how that money gets into your account and how fast has become vitally important. Any of the reputable merchant account providers will provide the business owner with payment into their account within the first 24 to 48 hours of the initial transaction. Whether that customer has a balance on that card is not a concern of yours. The bank will pay you anyway. If the customer disputes the said transaction, the bank is usually under no obligation to pay the business owner, especially if that dispute has been deemed acceptable. If a business owner has a high number of legitimacy claims against them, the provider may just drop them. The majority of the time, though, things go as planned and the money shows up in your account within a day or two. Keith Baxter made it his mission after college to educate as many people as possible to the advantages and disadvantages of credit through a widespread re-education initiative. You can find out more about Keith and what he's up to at <a href="http://www.credit-card-debt-consolidation.net" target="_blank">http://www.credit-card-debt-consolidation.net</a>
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How Can You Pay Your International Employees, Affiliates, and Distributors?
Let s face it, the entire world is moving to electronic payments. The reason is obvious. Electronic payments are safe, fast, and easy to track. Funds are accessible to your workforce quickly. Most importantly, electronic payments can save your company money. You can issue paper checks but what happens when they are stolen or lost? Also, tracking paper checks around the world is an expensive administrative nightmare. Forward thinking businesses are using both international debit cards and global direct deposit to pay people around the world. With the advantages of international debit cards and global direct deposit, you are able to automate your operations and increase productivity that will help you retain your competitive edge. If you have traditional direct deposit, workers must have bank accounts into which the money can be deposited. International debit cards and global direct deposit allow you to pay your network of world wide employees in their own currency. This solution eliminates currency conversions, fluctuations, and confusion. Across the world, debit cards are the fastest growing way to disburse payments. Cards can be used by those that do not have bank accounts. Today, you ll find workers with bank accounts often prefer to be paid on a debit card instead of direct deposit. International debit card funds on the cards are easily accessible at any ATM or point of sale location around the world that accepts bank cards. The small fees associated with the use of cards are more than offset by the convenience and immediate accessibly to cash provided by the cards. If your company issues more than 10,000 international debit cards, you receive the added benefit of branding your debit card. Each time a new card is issued anywhere in the world, the company brand is expanded. Your business needs global payment solutions in a technologically advanced marketplace. International debit cards and global direct deposit can enable your business. Tina Brandon has been involved in the payment processing industry for the past 15 years. During that time she has worked with US and international banks, processors, sales organizations offering a range of electronic payment processing solutions. She is currently Vice President of TransNetSecure. tibrandon@transnetsecure.com 972-986-8450
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